Free Ebook Badass: Making Users Awesome, by Kathy Sierra
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Badass: Making Users Awesome, by Kathy Sierra
Free Ebook Badass: Making Users Awesome, by Kathy Sierra
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Review
"In BADASS: Making Users Awesome, Kathy Sierra -- one of our brightest business minds -- offers up a surprising insight into what makes certain offerings shine in a competitive marketplace. Believe it or not, many people don't care how awesome your product is. Instead, they care about how awesome they are when they use your product. If you can tap into that motivation, you've got gold. This books shows you how."-- Daniel H. Pink, author of To Sell is Human and DRIVE"Every once in a while, someone comes along who sees the world more clearly, and helps you to do the same. Every time I read Kathy Sierra, or hear her speak, I feel smarter, more thoughtful, and more caring. She has that gift of making everyone around her better. But what's even more special, the "better" she helps you with is the ability to help other people get better! Genius!"-- Tim O'Reilly, Founder and CEO of O'Reilly Media"Kathy Sierra wants you to understand this: If your users like themselves better when they use what you make, they'll recommend it with a fervor money simply cannot buy. No one gets this more clearly than Sierra, and "Badass" is her way of helping you get it too."-- Clay Shirky, author of Here Comes Everybody and Cognitive Surplus"Your users will love you for reading this book and following Sierra's advice.""A smart, fast read on how to make great products." -- Scott Berkun, author of The Myths of Innovation and Confessions of A Public Speaker
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About the Author
Kathy Sierra created the award-winning Head First series that has sold over 1 million copies, and includes the longest-running tech bestsellers of the past decade. Her background is in developing education games and software for the motion picture industry, and she also created the first interaction design courses for UCLA Entertainment Studies. For more than 15 years she's been helping large companies, small start-ups, non-profits, and educators rethink their approach to user experience, and build sustainable, genuine loyalty.
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Product details
Paperback: 294 pages
Publisher: O'Reilly Media; 1 edition (February 23, 2015)
Language: English
ISBN-10: 1491919019
ISBN-13: 978-1491919019
Product Dimensions:
6 x 0.6 x 9 inches
Shipping Weight: 1 pounds (View shipping rates and policies)
Average Customer Review:
4.5 out of 5 stars
52 customer reviews
Amazon Best Sellers Rank:
#150,181 in Books (See Top 100 in Books)
I just finished this book. The idea is very well structured. It is written in a way that follows its own advice. Show the convincing implication first, refer to other experts' ideas, present progress bar, etc. It made me to write a review about the book at the end, because I felt awesome after finishing the book.It does refer a collection of books as one-star reviewer said, but the way I see is how she connected them to form one "product", which what I mean by that, is this book. The final product is much more powerful than the sum of individual ones. It is similar to what I felt with iPhone in early days - Apple didn't invent any of individual technologies used. They found right combination of existing technologies and ideas to build a product they envisioned, IMHO.I didn't buy Kindle version. I can see reading this on a kindle can be challenging.I am surprised that this book does not have thousands of 5 stars yet. Adding one toward that now.
Overall, Kathy Sierra explains user-centered design in an unconventional and compelling manner. The book reads fairly quickly, and may be good backup to clients and team members when working on product and service design projects. She gives good detail on why even good products and/or services can fail in the marketplace, and the steps taken to correct this.
Brilliant book about product design. The pictures and examples make it easy and enjoyable to read. Kathy Sierra is an excellent communicator and her approach to product development is excellent. It has helped shape the way that I approach my work as a software engineer. I have recommended it to friends in my field and they have also said that it helped them in the same way.
I can't say enough good about this book. You need to get it in print. I have read it and read it and highlighted it. It's such a great map to creating the right kinds of things.
This book truly gets me thinking in a different direction and I really like it. The author basically says that it's common for companies to design and sell their products as the center of the universe, when the center of the universe really is the user. The author teaches that products/services are tools that people need to reach a bigger goal, and there is more then one product/service that will help the user achieve this bigger goal.For example, let's say you want to become really good at photography. You buy a camera, a tripod, books on the subject, and Adobe Photoshop all in hopes of becoming bad-ass at photography. However, if any of those tools fail to help you achieve this bigger goal either the user will find a tool that does or just give up feeling the entire process has been made to hard and maybe even too expensive.The author goes on to outline how to help users achieve their goal through your product/service. Basically, she outlines a teach method that research has shown to work really well for people in general.This is one book that stays on my bookshelf, because I will read it again. As it has been a great asset in developing my overall skills in user experience design.
I. Amen to amazon from her ted talk and was not disappointed . Smart and inspirational (no, really!), and very much walk your own talk kind of book . Recommended.
If you read no other book on usability and building customers for life, READ THIS ONE. It will change the way you think about users, their context and how to get and keep them. HINT: It's not about your tool / app / website!
This is a good way to frame sofware and sas goals. Very quick read. My company still refers to the metaphors it uses.
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Badass: Making Users Awesome, by Kathy Sierra PDF
